Direct Answer
Strategic whiplash occurs when direction is set based on the latest vocal opinion rather than aggregated frontline evidence. Grounding decisions in prioritized evidence prevents constant course corrections.
Why It Matters
Without a shared evidence base, leadership reacts to noise, leading to frequent pivots that confuse teams and waste resources.
How Deciqe Approaches It
Deciqe establishes a persistent, evidence-based priority map that aggregates observations from across the entire team, giving leadership the empirical standing needed to stay the course.