How can a customer conference help prioritize our product roadmap?

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Instead of using your customer conference only to announce a pre-determined product roadmap, you can use it to let your customer base collectively prioritize what you should build next. When customers are gathered at a conference, they share a common context about your product's vision. By asking them a strategic open-ended question and letting them vote on the options, you can see which issues matter to the whole community rather than just to a few vocal accounts. Why it matters: Traditionally, product teams gather roadmap feedback through isolated channels—like one-off customer requests, sales calls, or surveys. This makes it impossible to see trade-offs because customers only see their own needs. At a conference, customers are thinking about the product together, which is the only time you can get them to prioritize as a group. How Deciqe approaches it: Deciqe lets you ask a single, open-ended question (like 'What capability would create the greatest value for your business over the next 12 months?') to hundreds of attendees at once. Attendees submit their answers, Deciqe groups them, and the whole room votes on the resulting themes. You leave the conference with a ranked list of customer priorities, backed by your community's collective agreement.

How can a customer conference help prioritize our product roadmap?

Direct Answer

Why It Matters

How Deciqe Approaches It

Direct Answer

Why It Matters

How Deciqe Approaches It

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